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Yoga for Modern City Life: Yoga is now a Lifestyle

  • selfnsoulfitness
  • May 6, 2020
  • 1 min read

Updated: May 26, 2020

Is it any surprise models are wrapping their wrists in mala beads, fashion designers

are heading off to India for yoga retreats and there's a new line of active wear that takes its name from the Sanskrit mantra om. To the uninitiated, yoga is pretzel-like poses and a dim memory of the Beatles visiting the Maharishi in the 1960s. Gurmukh Kaur, the Center for Living's white-turbaned founder, travels by limo -- in a blaze of camera strobes -- with one of her students, singer Courtney Love. What she does is kundalini yoga, Ms. Love told a reporter covering the bash for fashion-bible Women's Wear Daily. It's better for me than Prozac -- and the clothes are nice, too. Ms. Love is hardly the only celebrity singing the praises of yoga -- or helping to catapult the 5,000-year-old practice onto the cutting edge. Yoga.Me, a hip yoga online studio with a half-hour show weekdays on cable's Health Network, has an entire catalog dedicated to the joy of yoga. In addition to the predictable range of on-demand video,and shortly will add multiple pages of clothing and accessories.


 
 
 

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